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Creative 404 Error Pages

We’ve all seen them around – especially when you’re out to find something that you really need. A 404 page occurs when a page either doesn’t exist (anymore) or something broke. Whether it’s a broken link, a user typed in an incorrect URL, the page is misplaced or even...
In: Web Geekery
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Tips for Interior Pages of Your Website

Everybody knows the importance of making a positive first impression, but if you assume prospective customers first encounter your website through its homepage, think again. Natural search results drive users to individual pages that best match each user’s search query, and often that page is not your site’s homepage....
In: Website Tips
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10 Things Every Small-Business Website Needs

The Web is full of horrendous sites, and we’re not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly — not to mention something that inspires them to actually do business with you. From thorough contact information...
In: Website Tips
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Is Your Website a Turnoff?

Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here’s how to measure them. BY MIKAL E. BELICOVE The internet continues to evolve and advance, and so do users’ expectations. Every time one of your customers or prospects visits Facebook.com,...
In: Website Tips
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Does Your Website Make Customers Cringe?

The trick to a successful e-commerce site is making transactions easy and enjoyable for customers. BY POLLY SCHNEIDER TRAYLOR If you design a gorgeous website, use search engine optimization to generate steady traffic, and add a shopping cart and store, your online sales will manage themselves, right? Well, despite...
In: Website Tips
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Avoid These Web Design Sins

Is your website driving away customers? If you’re committing these site development sins, it could be costing you more than you know. Being cluttered. Your site can’t be all things to all people, says Drew Ungvarsky, founder of Grow Interactive, an interactive studio in Norfolk, Va. Be selective about...
In: Website Tips

It’s In the Way That They Use It

Website design and usability are critical to converting eyeballs to sales. The Internet offers a wealth of new opportunity for small businesses, but web surfers are a sensitive bunch. One wrong move and your new customers could be forever lost in the ether. Keep them happy by following these...
In: Usability Website Tips